Before you start, consider your goals (what are you trying to achieve?) and understand your audience (who are you trying to find?). Your search has to start somewhere. We recommend that you start as broad as possible, and consider the following as you are thinking about your search:
-
What hashtag conversations would help identify your ideal “find”.
-
What Websites are they reading (if not yours?)
-
Is there a specific location that you need to locate them in?
-
What competitors are they engaging with (websites, hashtags)?
If you have even one of these variables, Spider can start your search. After your first set of results, you can refine the variables and start focusing the findings.